The iPhone 15 Pro and iPhone 15 Pro Max are smartphones that were designed, developed, and marketed by Apple Inc. They are the seventeenth-generation flagship iPhones, succeeding the iPhone 14 Pro and iPhone 14 Pro Max. The devices were unveiled alongside the iPhone 15 and iPhone 15 Plus during the Apple Event at Apple Park in Cupertino, California, on September 12, 2023.[7][8] Pre-orders began on September 15, and the devices were made available to the general public on September 22. The iPhone 15 Pro and iPhone 15 Pro Max were discontinued on September 9, 2024, following the announcement of the iPhone 16 Pro and iPhone 16 Pro Max.